Ep. 169 - 3 Key Trends in Supply Chain Marketing for 2024 with Jennie Malafarina, CEO

A few topics that we cover on the show today: - Keys to moving from cold to warm to closed more quickly - Trends and habits of buyers today - Differences between supply chain marketing and general marketing

Click below for your free copy of “2024 Outlook and Trends: Supply Chain Marketing”.

https://viragomarketing.com/industry-…

A few topics that we cover on the show today:

– Keys to moving from cold to warm to closed more quickly

– Trends and habits of buyers today

– Differences between supply chain marketing and general marketing

– The year of partnerships

– More..

We are thrilled to partner with Virago Marketing to deliver swift revenue acceleration through a synergy of curated content and advanced sales automation tools.

Our partnership epitomizes the convergence of targeted messaging and efficient outreach, enabling clients to realize significant financial gains.

To your success,

Andy Hedrick

CEO – GreenPathTech.com & TruckingTower.com

#supplychain #marketing #marketingdigital #salesautomation

Do you have surprising stories, hidden talents, sage advice, big announcements, or “newsy” items to share? Please message me to get your story onto the show or email info@truckingtower.com. We look forward to sharing more awesome stories, news, and insights from the world of trucking.

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Picture of Andy Hedrick

Andy Hedrick

Do you want to increase your revenue? Do you want to lower your operating costs? We offer solutions that help companies attack both sides of the P&L and generate more net income.

Andy has helped companies achieve these kinds of results:
☑ increased annual sales revenue by 51% during COVID-19
☑ grew sales pipeline by 10X in 6 months
☑ led the system integration work and marketing with over 20 partner solutions
☑ reduced client operating costs by over $3M per year
☑ implemented trucking technology and trained 35 distribution centers across the US
☑ led over $175M in contract negotiations
☑ served as project leader to launch a centralized distribution center in the UK
☑ led 2 distribution center startups in Asia
☑ designed and implemented over 20 distribution centers including warehouses, kitting and offices

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You probably know this, but executives have changed the way they buy and it is even more true after the 2020 pandemic. I have worked with sales representatives, even within the last year, that still believe you need to go somewhere with donuts, coffee, and a smile. 

If your sales approach is not aligned with the changing of the times, the executive will likely find a solution from a different provider. 

Download our free guide to discover what to do (and not to do!) to actually generate conversations and sales in 2021 and beyond 

FREE Sales Guide: Top 10 Things NOT to Do in Sales

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