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You probably know this, but executives have changed the way they buy and it is even more true after the 2020 pandemic. I have worked with sales representatives, even within the last year, that still believe you need to go somewhere with donuts, coffee, and a smile.
If your sales approach is not aligned with the changing of the times, the executive will likely find a solution from a different provider.
Download our free guide to discover what to do (and not to do!) to actually generate conversations and sales in 2021 and beyond